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Survey Software & Market Research Solutions - Sawtooth Software

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Blog Topics

Sawtooth Software Blog

Featured Articles

Who Are My Customers? Target Customer Profiles in Demand Studies

Businesses often want to know how to target the customers most likely to be interested in the new product. One way to characterize customers likely to buy the new product would be to profile them in terms of their demographics, attitudes or behaviors as collected in the survey (creating Target Customer Profiles).

Keith Chrzan

Price Sensitivity: What is it & How to Reveal Untapped Profits

Learn what price sensitivity is and how to use this invaluable tool to optimize price and profits. Pricing sensitivity refers to how changes in the price of products/services affect how many units are purchased. Avoid leaving money on the table with the most effective price sensitivity analysis tools.

Bryan Orme

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Conjoint Analysis
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Conjoint Analysis

Better Willingness to Pay (WTP) in Conjoint Analysis

Bryan Orme

Conjoint Analysis

Conjoint Analysis Is the Best Method for Optimizing Product Price in Pricing Research

Bryan Orme

Conjoint Analysis

Using Conjoint Analysis in Marketing Research: Benefits, Examples and More

Bryan Orme

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MaxDiff
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MaxDiff

How MaxDiff Lifts Sales For a Light Fixture Manufacturer

Scott Mayer

<p>Example of a maxdiff question within Sawtooth Software</p>

MaxDiff

How MaxDiff Is a Better Measurement Technique than Rating Scales

Bryan Orme

MaxDiff

MaxDiff Simulator, TURF Analysis, and Export to PDF now available in Discover

Justin Luster

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Latest posts
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Conjoint Analysis

How to Improve Your Survey Data Quality

Miklos Kremser | Director of Marketing

The Future of Sawtooth Software, Discover 2.0!

Justin Luster – VP, Product Management

Sawtooth Software Helps Create the Optimal Experience across the World’s Greatest Sports Venues

Dean Tindall | Director, Client Services, Europe

Adaptive Pooled Learning via MaxDiff

Bryan Orme, Sawtooth Software

Terminating “Bad Actor” Respondents in Real Time Using MaxDiff

Bryan Orme & Keith Chrzan

Understanding Price Elasticity of Demand: Definition, Formula, and More

Bryan Orme

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