In this webinar, we describe differences in the statistical approach and practical outcomes between RFC and simulating on HB draws. We demonstrate why we recommend turning off the correction for similarity for the Price attribute. We give advice regarding when simulating on the HB draws may be superior to RFC (hint: two attribute studies involving SKU and price). We also demonstrate that RFC does a better job in reducing share inflation for near-identical products compared to HB Draws, when similarity is defined as sharing the same attribute levels.
Join us for a dive into the inner workings of Sawtooth Software simulators to gain a greater understand of what's actually going on behind the scenes, as well as learn a few power tricks for building simulators that use actual HB draws.
This webinar will take place on Thursday, September 24, 2020 from 9:00 AM to 10:00 AM MDT. No prior experience is necessary. 24 hours after the session has concluded the recording and materials will be found below.